Chew toys, by chewer strength
The wrong chew can crack teeth, splinter into the gut, or be inhaled in chunks. Match the toy to the dog, not the marketing.
Pet shop shelves are organised by toy type — squeaky, plush, rubber, antler, rope. They should be organised by chewer strength, because that's what determines whether the toy is safe for your dog. A power chewer playing with a moderate-rated toy will destroy it in 10 minutes. A senior dog with bad teeth playing with a power-rated chew can crack a tooth.
Below is the framework we'd use to pick chews. Identify the chewer strength first, then pick within the category.
Identifying chewer strength
Light chewers: small dogs, senior dogs, dogs that lose interest in toys quickly, brachycephalic breeds with weak jaws (Cavaliers, Pugs, French Bulldogs). They enjoy plush toys, soft rubber, rope toys.
Moderate chewers: the majority of pet dogs. They'll work over a chew for 30+ minutes, can destroy a low-quality plush in an hour, but generally don't ingest large pieces. Most adult Labs, Goldens, Spaniels, terriers fall here.
Heavy / power chewers: large dogs with strong jaws and motivation. Boxers, Bull breeds, Pit-types, German Shepherds, Mastiffs, some Labs. They will destroy almost anything not specifically rated for power chewers, often in single-figure minutes.
If you're not sure, watch a 10-minute supervised chew session with a moderate toy. If they're still working on it after 10 minutes with no big chunks coming off, they're moderate. If pieces have come off, you have a power chewer.
The kneecap test
Veterinary dentists use a useful rule for any chew: if you wouldn't want to be hit on the kneecap with it, don't give it to your dog. Antlers, hard plastic bones, real bones, hooves, and very dense rubber chews are the leading cause of fractured carnassial teeth (the big chewing teeth at the back). A fractured carnassial means a tooth extraction under general anaesthetic, costing several hundred pounds/dollars.
This rules out a lot of products marketed as "long-lasting chews". Antlers, in particular, fail the test catastrophically — they're the leading single cause of dental fractures in chewers.
Light chewer picks
Plush toys with multiple squeakers, rope toys (supervised — strings cause obstructions if ingested), softer rubber toys with give, and food puzzle toys at moderate difficulty. Replace plush as it tears — once stuffing is exposed, the toy becomes an ingestion risk.
Moderate chewer picks
Kong Classic (red), Kong Genius series, West Paw Zogoflex toys, and rubber tug toys with reinforced cores. These give moderately, last well, and are safe to ingest small bits of (rubber from these brands is non-toxic and passes through; we still don't recommend a dog routinely eating it).
Bully sticks are useful for moderate chewers, but only ones thick enough not to be swallowed in chunks. Avoid the very thin ones marketed for puppies — they're a choking hazard for adult dogs.
Heavy / power chewer picks
Kong Extreme (black) is the rubber starting point. Goughnuts have an inner core that signals when the outer layer fails. Nylabone Power Chew is hardier than the standard Nylabone. For long-form chews, dehydrated beef trachea or pizzle (large) lasts longer than rawhide and doesn't carry the same swallowing-large-pieces risk.
For power chewers, what's NOT safe: any rope toy (eaten in lengths, classic intestinal obstruction); any soft plush; standard latex squeakers; antlers; cooked or smoked real bones; cow hooves; rawhide; nylon bones marketed as edible.
Even with the right toy: supervise. A power chewer working alone for two hours can defeat almost anything.
Things to avoid for any dog
Antlers — biggest single cause of dental fractures.
Cooked bones of any species — splinter into shards.
Cow hooves — hard enough to fracture teeth, can splinter.
Rawhide — variable processing, choking and obstruction risk, and frequent contamination recalls.
Tennis balls long-term — the abrasive felt wears tooth enamel down. Short play sessions are fine; don't leave the dog with a tennis ball for hours.
Real bones from the butcher (raw) — controversial, lower risk than cooked but still associated with fractures and obstructions. We don't recommend.
Common questions
How long should a chew toy last?
Are edible chews safe to leave a dog alone with?
Are antlers OK if I get the small ones?
Frozen carrots / apples as chews?
Read next
How we keep this site free. Some links on this page take you to Amazon or other online retailers (including vet pharmacy partners Best Vet Care and Canada Pet Care via CJ Affiliate). As an Amazon Associate and CJ publisher we may earn a commission at no extra cost to you.Full disclosure.